Case Study - Misr Insurance Group - When to address the Digital Channels


About Misr Insurance Company

  • A major insurance Group (Misr holding Insurance) in Egypt since 1936 (since 83 Years).
  • Has 45% market share for Insurance in Egypt.
  • 4000 Insurance Broker , about 300 branches.
  • Provides Coverage for: Realestate Properties - Travel- Industrial - Life- Others.

misr insurance company

Company Old Core systems

When eBSEG Development Team met Misr Insurance company team to help them to upgrade to new Modern core systems to move to modern Omnichannel Digital Transformation and channels. We analyzed their core system status, we found that :

  • Misr Insurance: Using Legacy Mainframe CICS Application.
  • Misr Life Insurance: Using DB Tables to store Data and a Legacy In house forms Application.
misr life insurance



misr insurance company

In 2016-2017

eBSEG started to implement its Digital Insurance Solution for both:

  • Misr Insurance
  • Misr Life Insurance

eBSEG digital insurance solution is integrated with:

  • DB Tables to store Data for Misr Life Insurance.
  • Mainframe CICS Application for Misr Insurance.
digital insurance solution for misr insurance company

Digital Channels For Misr Insurance


eBSEG helps Misr insurance to add all products and services on the application which enable Customers to log in their accounts and manage it through the three main digital channels to enhance customer experience engagement. The digital channels include :

  • Internet Insurance.
  • Mobile Insurance.
  • Tablet Insurance.

misr life insurance solution

Live Digital Channels For Misr Life Insurance


After eBSEG succeeded in Digital Transformation implementation of misr insurance company which decided to expand this success to Misr Life Insurance It is used by the Customers and Brokers.

  • Internet Insurance.
  • Mobile Insurance.
  • Tablet Insurance.
digital insurance solution in mobile and tablet

Misr Insurance Company – New Core Systems


Company Core systems being upgraded since 2018-2019

Misr Insurance

  • Using Legacy Mainframe CICS Application for old Policies.
  • Using New Insurance Core System for new Policies.

Misr Life Insurance

  • Using DB Tables to store Data for old Policies.
  • Using New Insurance Core System for new Policies.

Misr Insurance Profits before and after Digital Transformation

Over the years, starting with the implementation of digital transformation in 2016 for the company's system.

the digital insurance solution enables the customers to use a variety of digital channels which include desktop, mobile, and tablet.

This helps the company to maximize customer engagement and attract new customers. Hence, the company's profits have increased significantly so far. ....Read more....

misr insurance revenues
  • The Digital Channels are now integrated with both old and New Systems over the same seamless interface for customer.
  • Through Same app and UI customer sees his old and new polices.
  • There are 4000 Insurance Broker and about 300 branches.
  • It Provides Coverage for: Realestate Properties - Travel- Industrial - Life- Others.
misr life insurance mobile solution

Digital Transformation Phase 2 - Implementing in 2019-2020


- Adding Chat Bot Channel for :

  • Facebook Messenger
  • WhatsApp
  • In-App Bot
  • Public Portal Bot

- Additional Business Function

- New Public Portal

- Sales lead follow-up notification system

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